23 Jun - 'The Green Inferno' Apple Store Event

Jun 23, 2014

Back in 2013, director Eli Roth made a Cannibal Movie for a company whose subsequent bankruptcy made the film unable to be released until 2015. I guess it makes sense, then, that this 2014 Apple Store Event hasn't been journalised til now (2017). And I'd like to think I planned it that way.

Here's how it went down:

"If you're well-behaved, maybe our two guests will answer some audience questions later. And if you want to know where I got this sweet General Zod t-shirt, you'd better be even MORE well-behaved"

"If you're well-behaved, maybe our two guests will answer some audience questions later. And if you want to know where I got this sweet General Zod t-shirt, you'd better be even MORE well-behaved"

"Is this movie a good Mother's Day gift? Well that depends on the relationship you have with the woman who gave birth to you. In my case, absolutely. But I'll let Eli answer that question"

"Is this movie a good Mother's Day gift? Well that depends on the relationship you have with the woman who gave birth to you. In my case, absolutely. But I'll let Eli answer that question"

"So it's an R-Rated Cannibal movie..... what was that like to make, like on-set?"

"So it's an R-Rated Cannibal movie..... what was that like to make, like on-set?"

"Well I was originally going to make a cannibal movie that was G-Rated, but then I figured 'why bother?' "

"Well I was originally going to make a cannibal movie that was G-Rated, but then I figured 'why bother?' "

"To be fair, Disney gave you some excellent pointers on how to make your script even better. And sell more Merch in the process"

"To be fair, Disney gave you some excellent pointers on how to make your script even better. And sell more Merch in the process"

"And then we approached McDonald's and asked them if they wanted to do a tie-in Happy Meal deal..."

"And then we approached McDonald's and asked them if they wanted to do a tie-in Happy Meal deal..."

"If you're anti-cannibalism, Vegetarianism is not the answer people - Veganism even less so!"

"If you're anti-cannibalism, Vegetarianism is not the answer people - Veganism even less so!"

"The point is : stop complaining about how hard it is to make your movie and just FRIKKIN MAKE YOUR MOVIE. Nobody can stop Michael Bay and Lars Von Trier, so what's your excuse?"

"The point is : stop complaining about how hard it is to make your movie and just FRIKKIN MAKE YOUR MOVIE. Nobody can stop Michael Bay and Lars Von Trier, so what's your excuse?"

"Bay and Von Trier. In the same sentence. Where were you when that happened? I was right here, sitting next to you"

"Bay and Von Trier. In the same sentence. Where were you when that happened? I was right here, sitting next to you"

"What about a cinematic universe? Or at least a sequel called "Leftovers"?" - <trademark> <copyright> premieres.co.

"What about a cinematic universe? Or at least a sequel called "Leftovers"?" - <trademark> <copyright> premieres.co.

"Is the theme of cannibalism a metaphor for the resource-hungry commercialised western obsession with consumption placed onto a primitive culture as a form of irony? Or did you just want to gross out people?"

"Is the theme of cannibalism a metaphor for the resource-hungry commercialised western obsession with consumption placed onto a primitive culture as a form of irony? Or did you just want to gross out people?"

So, that was that. And I say it was worth every one of the years I waited to post it! And if finally joins the rest of the fold of Apple Store events (which they don't have any more these days.....) like Hector and the Search for Happiness, Begin Again, Pride, and Haider..... in the archive of movie premieres

Fare thee well, Apple. I hope you're doing well in any other fields you choose to compete.

Until next time!

ps. if you ever want to know when I post one of these journals (almost always on the same evening as the premiere, but who knows... sometimes I think these things need time to ferment), feel free to follow me on facebook at premieresdotco, or on twitter at @berndt2_photo.

14 Aug - The 'Hector and the Search for Happiness' Apple Store event

August 14th, 2014

This journal is a bit of a flashback, as I'm posting this from the far, far future of October 2015. From where I sit, flying cars rule the sky, we've colonised most of the moons of Jupiter and the robot uprising has been mostly suppressed. Good times, in other words.

Let's see if I can remember what happened over a year earlier:

I definitely give kudos to Apple for having a sign-language.. ist (?) at each event at their stores. It's the little things that make a big difference, I remind myself whenever Apple decides yet again to move 5h1t around in iTunes to make it harder to find where the 'sync' button is for podcasts for no reason.

I definitely give kudos to Apple for having a sign-language.. ist (?) at each event at their stores. It's the little things that make a big difference, I remind myself whenever Apple decides yet again to move 5h1t around in iTunes to make it harder to find where the 'sync' button is for podcasts for no reason.

from out of the darkness emanates the presence of the 'Nerd do Well' himself, Mr Simon Pegg.

from out of the darkness emanates the presence of the 'Nerd do Well' himself, Mr Simon Pegg.

Peter Chelsom is the director of this film. He also directed 'Serendipity' back in 2001, which I watched and remember enjoying; and The Hannah Montana Movie, which you may safely assume I have not seen, nor intend to.

Peter Chelsom is the director of this film. He also directed 'Serendipity' back in 2001, which I watched and remember enjoying; and The Hannah Montana Movie, which you may safely assume I have not seen, nor intend to.

"This guy over here.. I refuse to point directly at him, but you know who I'm talking about"

"This guy over here.. I refuse to point directly at him, but you know who I'm talking about"

"Simon is the kind of guy who... who... well... I'll just leave it at that. But let's just say he wears shorts in this film". My personal rule is : not if it's below 40 degrees celsius, or I'm in Singapore.

"Simon is the kind of guy who... who... well... I'll just leave it at that. But let's just say he wears shorts in this film". My personal rule is : not if it's below 40 degrees celsius, or I'm in Singapore.

"I love this film! And conveniently, it's one I directed and Simon Pegg stars in!"

"I love this film! And conveniently, it's one I directed and Simon Pegg stars in!"

I kind of like this photo but am also freaked out by it.

I kind of like this photo but am also freaked out by it.

"Then there was that time you said you'd murder somebody for a decent casserole and we asked you if that would make you happy and you said yes. We had to remove that from the movie..."

"Then there was that time you said you'd murder somebody for a decent casserole and we asked you if that would make you happy and you said yes. We had to remove that from the movie..."

"but we kept it in for the studio screening"

"but we kept it in for the studio screening"

"Play the oboe? Right here and now? Kind of tricky seeing as though I didn't bring mine with me.."

"Play the oboe? Right here and now? Kind of tricky seeing as though I didn't bring mine with me.."

Simon Pegg : "....."

Simon Pegg : "....."

Me : "....."

Me : "....."

"Avoiding unhappiness is not the path to happiness. Also that's from the movie. Please don't spoil it as it's less powerful taken out of context"

"Avoiding unhappiness is not the path to happiness. Also that's from the movie. Please don't spoil it as it's less powerful taken out of context"

So.... that was that. it was a good event, and I followed it up with a catch-up with a friend, and that was good as well. AND it belatedly joins the "Archive of Movie premieres", which is no small feat to accomplish over a year later.

Remember to buy those Robot Wars Bonds - we can't win the war without your help!

Until next time!

And if you ever want to know when I post one of these journals (whether sooner, or later, or eventually), feel free to follow me on twitter @berndt2_photo or facebook at premieresdotco.

 

Aug 28 - The 'Pride' Apple Store Event

28th August, 2014.

I'm about six months late, but it occurs to be that perhaps I should post photos from this Apple Store event, given I've done so for numerous other movies whose premieres never took place or I didn't attend. Movies like "Begin Again" with Keira Knightley and Mark Ruffalo, "Maze Runner" with most of the cast, and the Indian movie "Haider" with Shahid Kapoor.

Especially since this one was attended by two of the film's stars, including the fairly awesome Andrew Scott, Moriarty from the TV series Sherlock. Here's how it went down:

"You'll forgive me for saying this, but you don't look too intimidating with an unbuttoned shirt and singlet". True.... part of me is disappointed Moriarty isn't wearing a suit, tie, and phone with "Staying Alive" as its ringtone.

"You'll forgive me for saying this, but you don't look too intimidating with an unbuttoned shirt and singlet". True.... part of me is disappointed Moriarty isn't wearing a suit, tie, and phone with "Staying Alive" as its ringtone.

Early eye-contact from Faye Marsay. I don't know her from any of the roles she's known for on imdb, and it took me a while to decide that I couldn't tell whether she's the face on the poster for the TV Series "The White Queen"

Early eye-contact from Faye Marsay. I don't know her from any of the roles she's known for on imdb, and it took me a while to decide that I couldn't tell whether she's the face on the poster for the TV Series "The White Queen"

"What role do I know you from....?" "The movie's name was 'Pride'. You and I are both in it. We're here to promote it"

"What role do I know you from....?"
"The movie's name was 'Pride'. You and I are both in it. We're here to promote it"

"I like that you're showing clips from the movie... but in this day and age aren't you worried about movie piracy?" Moriarty is more ambitious in the crimes he commits.

"I like that you're showing clips from the movie... but in this day and age aren't you worried about movie piracy?" Moriarty is more ambitious in the crimes he commits.

"That's your worst Benedict Cumberbatch impression yet. I love it."

"That's your worst Benedict Cumberbatch impression yet. I love it."

"And then Andrew was like "I'll flay you alive" but I thought it was misheard lyrics from his ringtone, so that ransom didn't go quite as we wanted. Why are we here again?"

"And then Andrew was like "I'll flay you alive" but I thought it was misheard lyrics from his ringtone, so that ransom didn't go quite as we wanted. Why are we here again?"

"This movie was very serious. It took place in a serious location during a serious time and a serious administration making changes that had serious consequences. That said, this is a comedy. I think you'll like it."

"This movie was very serious. It took place in a serious location during a serious time and a serious administration making changes that had serious consequences. That said, this is a comedy. I think you'll like it."

Every time I'm at an Apple Store event, whether it's standing or sitting, in the middle or on the sides, somebody with a giant semicircular head blocks part of my view. This person with their iPhone does not have that difficulty. Oh, well.

Every time I'm at an Apple Store event, whether it's standing or sitting, in the middle or on the sides, somebody with a giant semicircular head blocks part of my view. This person with their iPhone does not have that difficulty. Oh, well.

Somewhat unexpectedly, but not inappropriately in view of the movie, one of the attendees asked a question about attitudes to sexuality in the '80s and even today, and actually came out. Gotta admit : pretty good crowd response. Also : high-five from Andrew Scott.

Somewhat unexpectedly, but not inappropriately in view of the movie, one of the attendees asked a question about attitudes to sexuality in the '80s and even today, and actually came out. Gotta admit : pretty good crowd response. Also : high-five from Andrew Scott.

You just got a high-five from Moriarty. I don't care what it's for or what he's wearing, you should check your wrist to see if he's slashed it.

You just got a high-five from Moriarty. I don't care what it's for or what he's wearing, you should check your wrist to see if he's slashed it.

"Your bravery is commendable... and I'm no lawyer but I hope you were listening at the start of this when the guy from Apple said that your likeness and everything you say would belong to Apple in perpetuity". I'm not sure, but I think signed my firstborn's liver over to Apple last time I updated iTunes.

"Your bravery is commendable... and I'm no lawyer but I hope you were listening at the start of this when the guy from Apple said that your likeness and everything you say would belong to Apple in perpetuity". I'm not sure, but I think signed my firstborn's liver over to Apple last time I updated iTunes.

I think somebody just won, and lost, a bet, respectively.

I think somebody just won, and lost, a bet, respectively.

"... I don't know how to follow up on what just happened here in the last half hour. They didn't cover this in journalism school."

"... I don't know how to follow up on what just happened here in the last half hour. They didn't cover this in journalism school."

"Everything else aside, it would be remiss of me not to remind you that there's a movie these two are in that you should really go and see. Also, you're in an Apple Store. Buy an iPod. I think they still sell those."

"Everything else aside, it would be remiss of me not to remind you that there's a movie these two are in that you should really go and see. Also, you're in an Apple Store. Buy an iPod. I think they still sell those."

"I've got one more high-five up here for anyone who wants to risk it". I'm not sure I have the courage required... I just wish I had a photo of Andrew Scott / Moriarty staring at me murderously...

"I've got one more high-five up here for anyone who wants to risk it". I'm not sure I have the courage required... I just wish I had a photo of Andrew Scott / Moriarty staring at me murderously...

"Happy?". Terrified. And yes.

"Happy?". Terrified. And yes.

So... that was kind of cool. One day I might consider uploading other Apple Store events I've skipped uploading in the past, such as Eli Roth and Lorenza Izzo for "The Green Inferno"; and Simon Pegg and Peter Chelsom for "Hector and the Search for Happiness".

Until next time!

And if you ever want to know when I post one of these journals (sooner, or later, or eventually, or whenever), feel free to follow me on twitter @berndt2_photo or facebook at premieresdotco.

11 Jun - Walking on Sunshine premiere

11 Jun - Walking on Sunshine premiere

A dog, a pink carpet, somebody who probably ISN'T from Game of Thrones, and one star from the movie... probably still worth going to, though.