November 9th, 2009.
Computer games: perhaps you've heard of them.... perhaps you've even played some. Or perhaps you kind of understand that when they sell for something like $US50 each and they sell several million copies they're kind of a big industry. As in a "based on the possible revenues you could justify a multimillion dollar development schedule and see the kind of revenues that would compare favourably with Hollywood Blockbusters"
Accordingly, it would make a kind of sense for a major new release to get its own premiere, complete with carpets, celebrities, Yellow Cap Guy and everything. It's the first time I know of that they've had one of these in Leicester Square though, and I was there if for no other reason than curiosity. Here's how it went down:
I'm going to admit... this is a strange experience, so far no different to what I imagine a gallery opening or any kind of product launch would be like if you wanted to drum up attention by inviting any kind of random celebrity. I like the soldiers, and I like the camouflaged carpet... but other than that I kind of feel like the event needs some kind of unifying concept... and carpet and soldiers isn't enough. Even... even a host would be some kind of thing.
Still.. my camera's failing batteries might as well be used until the fail fully, and I have nowhere else to be right now. We resume...
Not pictured : Zoe Salmon, Danielle Lloyd and a girl from Zoo wearing an exceedingly tight top. Apologies for that - but if the batteries on my camera were ever going to fail (and my spare having lost considerable charge since last use) it was always going to happen at the worst time!
So... that was that. But does it join the "Movie Premieres Archive?" Sure.. why not.
Until next time!