April 10th, 2019.
Note : The price of admission for this journal is a rant, first. Scroll down for the photos, such as they are.. and a bit of retraction/contextualisation.
Rant Begins :
Dear Disney/ Marvel, I thought it was customary to make sure to get peoples’ money before you insult them, but apparently your arrogance and overconfidence in your latest movie means you feel that’s unnecessary. To which : F**K YOU.
Let’s revisit Marvel’s last couple of movie releases (other than Captain Marvel which was limited to just 80 wristbands) and how they were marketed in London. Thor Ragnarok : No premiere at all. Spider-Man Homecoming : No premiere at all. Fine. But Black Panther : They called it a EUROPEAN PREMIERE - and made it a completely closed event, stars driven in by car. Avengers Infinity War : Completely Closed Event inaccessible to outside fans. So in other words, rather than not having premieres, they’ve started to dangle FAKE events in front of fans, and making them look ‘real’ and ‘grand’ online for marketing purposes. Which to me is worse than having nothing. Avengers premieres and Captain America premieres used to be Awesome.
And for Avengers Endgame? They had an event so closed off that they put up INTERIOR F**KING CURTAINS to prevent photographs being taken by people in the pens set up outside the venue… the same fans who 1 of 2 directors blankly walked past, 2 of 3 actors didn’t even enter via the front entrance, and the third literally walked past without looking up.
Because that’s how you promote a movie : walk right past fans … and inside the venue show less than 1/6 of the runtime of your film to a bunch of competition winners who’ll be so grateful for the table-scraps you threw at them that they’ll excitedly tweet about it and add to the hype machine. So cheap. So disrespectful.
Hey MARVEL - who do you think is a bigger fan : somebody who takes a couple of seconds to enter an online competition form hoping to get lucky, or somebody who actually waits FIVE F**KING HOURS hoping that just F**KING MAYBE a star MIGHT turn right for a second on their way out of a car? I’m not denigrating the people INSIDE the event (hell, call me a sore loser if you want!), but I am questioning the thought processes that went into this.
But… when you all this a “Fan Screening” what the fuck are you getting at?
The thing is: it’s easy to do something “nice” for people who’ll reward you by spouting your ‘purchased’ amazing-ness to the world - but a real test of character is whether you can be bothered to do something nice (even if it takes a few minutes) to people who you don’t benefit from directly.
You, Marvel, are a bunch of Arrogant pricks. You have no concept of who your fans are - you just want their f**king money, and also to project the image that you’re meeting them and care about them… which you’d prefer to imply you’re doing, rather than literally just go ONE F**KING METRE further and actually doing.
Yes, I’m an entitled whiner. But you treated me like I didn’t matter. Again. And you did it in a way that was even more disrespectful than before. Yes, you can buy special effects. You can buy talented actors. You can buy talented craftsmen. You can, and you have, even fucking OUTRIGHT BOUGHT your competition. You can even spend TWO HUNDRED MILLION DOLLARS to promote this movie. But you can’t buy class. You can buy the appearance of having class… but today you couldn’t even be bothered to do that.
FUCK YOU. All I know is that I’m not watching your f**king movie. I don’t give my money to people who disrespect me. I have some pride.
And if I offended anyone with what I’ve written, I hope you’re one of the people who deserves it.
<the next morning> And yes… I realise that in writing this that it is much, MUCH more likely to reflect badly on me than Marvel. And yet…. I feel I have to. Or want to. Same thing. I’m upset. Damnit, Scarlett Johansson didn’t even look left (or right)!
And that’s it. You’d have to be a complete f**king idiot to wait some 30mins for the interviews to finish and the screening to start, and THEN another 45mins for the screenings to finish, and THEN another 30mins or so when the pens aren’t dismantled wondering whether things might change and whether the stars might stop, or sign, or even leave via the front entrance. And of course I’m a complete f* *king idiot, so I stay. And then they start dismantling the interior…..
So… that was that. If I gave the impression that I think it was a good idea for me to attempt to photograph this event, then I’ve gone seriously wrong in the journal!
I’m not going to bother suggesting you follow me on facebook or twitter : this journal is negative even by my cynical standards, and if you like this level of anger, I’d prefer you didn’t follow me (maybe just kinda.. told me to chill or something), and if you don’t then my battle will probably be to stop me from unfollowing me!
But I assure you that’s less hurtful than anything Marvel perpetrated to ‘fans’ who were merely ‘not lucky enough to be privileged’ today.
Final note : just wanna clarify - I don’t blame the stars, or security, for what they decided to do or not do : I’m blaming MARVEL - the company that organised this. THIS is how they decided to promote a movie that will probably make $2billion in box office alone from their….. “fans”. Which included the ones outside, who for the most part just wanted to celebrate the movie being released.